Sunday, October 6, 2013

Bombardier lights a fuse

by Luyao

Canada's new passenger jet threatens an old duopoly.

On September 16th, Canada's Bombardier launched the maiden flight of its CSeries plane in order to break the American-European duopoly about short-to-medium-haul narrow-body planes. Bombardier is struggling the duopoly because the prospects for the planes it already makes—regional jets of under 100 seats and corporate jets—are not as juicy as those for mainstream commercial airliners. Global passenger traffic is set to grow by 5% a year for the next two decades, reckons Boeing, and airlines are seeking those that seat 100-200 to fill much of the new demand.

In regional jets, Bombardier and Embraer of Brazil have enjoyed a near-duopoly. But Japanese, Russian and Chinese rivals are flooding in to the market just as operators of regional jets are going for bigger planes. Corporate jets and their owners took a knock in the financial crisis, and their prospects still look dark.

However, Bombardier hopes airlines will be fascinated by its shining advantage—20% less oil consumption than its rivals' and 15% lower running costs. And much of that advantage comes from a new engine, made by Pratt & Whitney, an American firm High technology is always playing an important role in global business now.

 Bombardier perform well in environment protection, energy saving and development of science and technology. High-tech leads its way to success. http://www.economist.com/node/21586556

5 comments:

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  2. By Lynn

    Hello, Luyao.
    I think Bombardier is a competitive company for the reason it cares about environment, though it makes small planes compare to the other company. I think they can make an advertisment that emphasizes on environment protection and lower the ticket prices because it consumes 20% less oli.
    Thank you for sharing. :)

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  4. by Corentin

    It's always good for us, consumers, to see this kind of "fight". Each of the companys will try to sell the best planes with the best prices.
    So maybe we can hope a decrease of flight prices. But it's not sure,an agreement to keep the same price for travels is obviously conceivable.
    Good luck to the Canadian!

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  5. by Elaine

    Hello again~

    I agree with Corentin! For consumers we are looking forward to seeing this kind of "fight" and hope that more appear in other aspects, at the same time, I think the fear that more rivals flooding into the markets will share the limited resources and decrease benefits need to be eliminated. In nowadays international market, only by cooperating can make the most of the resources and create the maximum profits.

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